As already noted we have a content issue: functionally, architecturally, I’m satisfied with where we are. But we’re really stuck because content development (and optimization!) is beyond budget, requires a specific skill set, takes time, and often can be shared between credit unions. It’s also a significant difference between our sites and the content-rich big five sites.
For CUCBC the content issue might be partly addressed this way: “we can’t supply the content necessarily, but we can supply best practices, style guides, and encourage you to understand the skill set necessary to build these pages.” The other thing is, maybe, to limit content to content you can effectively manage. Don’t add content you can’t maintain. Still need to think about that.
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