Thomas Pitkin, Sovereign Bank
This presentation was about the rebuilding of the corporate information area of the Sovereign website. They applied the same best practices that they used on the more mature product area of the site to the often over-looked corporate/investor relations area, convincing the traditional owners and stakeholders of that area of the site to participate by mocking up the pages rather than making a blind pitch.
Interestingly, the opposite dynamic is at work at WSCU (and probably at other CUs as well). We focus heavily on that corporate information area. Partly that’s because it’s a credit union focus and differentiator, but it’s also because our marketing areas spend a disproportionate amount of energy and time away from products and services and more around corporate communications.
The emphasis here at NetFinance – the overwhelming, almost oppressive emphasis – is on using the site as sales tool.
Thank goodness for William and Shari: they remind us that not everything we do as credit unions is about selling products. Maybe that represents where we’re behind the times: or maybe it reflects why we *have* to do things a bit differently. Not sure where I come out on that question.
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