Given that using YouTube without a sense of authenticity (definitely one of this year’s leading buzzwords) is a killer, I think that there’s a natural fit between YouTube and credit unions. I’d be curious about what “leeway” companies have here, the trade off between cool or funny and authentic. When does YouTube get so crowded with corporate messages that it’s lost it’s crucial authenticity?
I’m wondering what production values are required to be effective on YouTube. We can’t afford cool commercials, really. We can’t afford the production values to compete with the big guys. Can we, even as a small FI, get away with lower production values in the name of authenticity? When does “authentic” look “unprofessional” (and does it matter)?
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