Avi Pollock from RBC gave one of my favorite presentations. For lots of reasons. It caters to my interest in how organizational things happen. It also seems like RBC’s innovation initiative is slightly subversive, which is cool. I’m not saying it is; but it would be cool (for them) if it was.
A few key take-aways:
- Start small - do it incrementally.
- Be deliberate about innovation.
- Try things (do-learn-do) - this is risky, but I also think the web forgives risk and failures like no other market.
- Innovative initiatives feed business cases. Understand innovation as a pre-business case concept, or as a way to build (or kill) a business case, not as something to do as a result of the business case.
I suggested to CUCBC that one of the things that they can do to facilitate innovation is distribute innovation across clients. Find clients who would be willing to champion… not development, but ideas. They own the idea. They track it’s progress across the marketplace. The champion it with peers. A forum or blog might facilitate this. The key is finding people who want to track this stuff anyway.
Does anyone have Avi’s e-mail address or a copy of his presentation?
E-mail me at ken.demith@imc2.com